Marketing over digital medium or internet has become the new trend and is given preference over traditional marketing in the recent years. With the increasing use and reach of internet at a cheap and reasonable rate, digital marketing is gaining its space and becoming more favourable for entrepreneurs and marketers to promote their brands, products and services. Not only this, it has also led to cost-effective marketing for solopreneurs, who usually don’t have so much budget for marketing through their teams and non-digital medium.
Digital marketing, as the term itself defines, is the marketing over internet and digital medium. As the users of internet are increasing and people are becoming more involved and connected through social media, it seemed more beneficial to marketers to promote over digital or online medium.
