Digital Marketing is the new way of marketing and has gained so much popularity in the previous few years. Reason for it, is the popularity of social media, like Facebook, Twitter, YouTube, Instagram, etc. People are spending more time on these platforms, so it became easy to attract more customers through digital medium. Also, people are doing more online shopping through online shopping sites like Amazon, Flipkart, eBay, Myntra, etc., than ever before.
Even news and entertainment have also become digital and people use their smartphones for knowing the latest happenings whether it is sports, politics, or their favourite tv serial. People are now spending most of their leisure time on smartphones. Due to all these reasons and wide reach viability, digital medium is becoming more popular for marketing and it will only increase with time.