Digital marketing vs Traditional Marketing:

Benefits of digital marketing over traditional or non-digital medium

Digital marketing is the online medium of marketing and is becoming prominent from the last few years. With the coming of digital age and its wide reach, marketing is becoming digital gradually.

Traditional way of marketing has been dependent heavily upon print media & electronic media. Different marketing channels comprise TV and radio commercials, print ads i.e., newspaper & magazine advertisements, billboards & hoardings, etc. These medium of marketing are being used by the companies for promotion of their brand, products and services since they started marketing. But these are not strong enough to reach towards goal and also it is not possible to know whether one has achieved its goal or not, as in this case, tracking is not well-defined. Results on this marketing strategy cannot be easily measured. One another demerit is that it is expensive.

Whereas, through digital medium, one can easily hit the right audience through different medium. For e.g., some people like to read the blog post, some watch YouTube videos, some are more busy on Facebook & Twitter. So, marketing through these different social media platforms gives the audience different types of choices according to their interest. And it is also cost-effective and less time consuming. 

The most important benefit of digital marketing is, hitting the right audience and market and also able to track the desired goal, as tracking and analytics are available in digital medium. But it is not that digital marketing is free of disadvantages. The main drawback is that negative feedback and complaints by unsatisfied customers are visible to the general public. There is also lots of regulations by search engine companies like Google, which frequently issue guidelines about what is acceptable and what is not.

If one company wants to use digital medium as their main medium of marketing, then there is also the need to hire employees, who have expertise in this field.

Despite of all these and some other drawbacks, its benefits outweigh the demerits and also users of social media and internet are only going to increase in the times to come. So, digital medium is going to increase its share in marketing for entrepreneurs and startups. And it also opens the door for people especially students, who want to make career in marketing field as there are many more job opportunities would be created in this digital age with the digital marketing becoming flourished and more mature.

Why Digital Marketing is gaining popularity?

Digital Marketing is the new way of marketing and has gained so much popularity in the previous few years. Reason for it, is the popularity of social media, like Facebook, Twitter, YouTube, Instagram, etc. People are spending more time on these platforms, so it became easy to attract more customers through digital medium. Also, people are doing more online shopping through online shopping sites like Amazon, Flipkart, eBay, Myntra, etc., than ever before.

Even news and entertainment have also become digital and people use their smartphones for knowing the latest happenings whether it is sports, politics, or their favourite tv serial. People are now spending most of their leisure time on smartphones. Due to all these reasons and wide reach viability, digital medium is becoming more popular for marketing and it will only increase with time.

What is Digital Marketing?

Marketing over digital medium or internet has become the new trend and is given preference over traditional marketing in the recent years. With the increasing use and reach of internet at a cheap and reasonable rate, digital marketing is gaining its space and becoming more favourable for entrepreneurs and marketers to promote their brands, products and services. Not only this, it has also led to cost-effective marketing for solopreneurs, who usually don’t have so much budget for marketing through their teams and non-digital medium.

Digital marketing, as the term itself defines, is the marketing over internet and digital medium. As the users of internet are increasing and people are becoming more involved and connected through social media, it seemed more beneficial to marketers to promote over digital or online medium.

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